The Pure Goodness Story

PictureMike & Jenny Aksamit

​Hello and welcome to the home of our handcrafted soap company, Pure Goodness Bath & Body. My name is Mike Aksamit and this is our story.

My wife Jenny and I have been a loyal customer of Pure Goodness Bath & Body pretty much since Denise Grundler, the founder, created the business concept and recipes. Jenny and I first met Denise and her husband, Tim, at a Made in Minnesota event. I personally wasn’t really thrilled about going to the show at the time, but did, as any good husband would do. I simply said, “yes dear I would love to go.” While we were walking around from booth to booth, we stopped at Pure Goodness Bath & Body Shoppe. Not really sure what “goat milk soap” was, I had very little interest in the products they were selling.

Jenny on the other hand was very interested. They spoke for several minutes on the different items Denise had, along with the benefits of each. Jenny was mostly interested in her many offerings of soap. I remember Jenny handing me a bar of soap and asked what I thought. My first impression and thought was simple: “There is no way you are going to get me to try a smelly bar of soap!”

Tim overheard me saying this and asked me if I’ve ever experienced dry itchy skin in the winter time? It was impossible for me to say no. I’m outside a lot in the winter and our Minnesota winter weather simply dry’s out your skin. Tim described how Handcrafted Soap, and Goats' Milk Soap in particular, has extremely high rehydrating properties. Commercially made soaps are detergents and the hydrating properties are removed, whereas handcrafted soaps are pure and natural. He told me to try it and promised I’d never try another soap again. And you know what? He was right! We were immediately delighted and impressed with the results. It became very clear to us that we had found a product we’d never stop using.

Five years later we received an email alert from Denise announcing, due to a life altering event, she was closing her soap company. My wife and I, along with several of her loyal customers, immediately panicked. Out of the blue, Jenny asked me if we should consider buying the company.

Jenny and I had been so impressed with the Pure Goodness Bath & Body products that we bought the company along with all of Denise’s wonderful recipes. Denise taught us the proper techniques and the fine art of making those wonderful, handcrafted soaps and bath products. We now are mastering this art!

Now it’s time for YOU to give all of our Pure Goodness Bath & Body products a try! We promise, you won’t regret it!

Pure Goodness Bath and Body produces handcrafted, natural (or close to it) bath and body products. Goats' milk and non-goats' milk cold process bar soap is the largest seller. We also produce amazing shea cream, lip balm, bath bombs, bath salts and sands, as well as fragrance roll-ons.